My buddy Tony Linforth-Corridor, who has died aged 77 of Hodgkin lymphoma, used his promoting expertise to advertise two very totally different causes: the Social Democratic social gathering; and strolling soccer, the more and more widespread sport for the over-50s, which he credited with prolonging his life.
Tony began taking part in strolling soccer at Millwall FC, south-east London, on retiring from his promoting profession. After his most cancers analysis in 2016, he was among the many unique “Undefeatables”, whose tales had been informed by a coalition of charities to encourage folks with continual situations to stay energetic.
When the pandemic curtailed strolling soccer at Millwall, Tony arrange a workforce named Delight of Lions to play at Marlborough Sports activities Backyard close to London Bridge, and designed their brand and package. Lastly he launched Kicking Most cancers, aimed toward getting most cancers sufferers round England to kind strolling soccer groups. His ambition was to kind regional sides, and ultimately a nationwide workforce.
Endorsed by the Strolling Soccer Affiliation, Kicking Most cancers has gained assist past London within the Midlands and the north-east. Once more Tony designed the marketing campaign’s brand and package, however by the point he was photographed carrying it, he was too ailing to play. Simply days earlier than his loss of life, nevertheless, he watched Kicking Most cancers gamers from Gloucester, Birmingham and the Black Nation participate in matches at Arsenal’s sports activities hub.
Tony was born in Wimbledon, south-west London. His father, Iden Corridor, a ship’s commander within the Royal Fleet Auxiliary, was usually away for months and even years at a time, leaving his spouse, Harriet (nee Chambers), at dwelling with Tony and his older brother, Hugh.
After leaving King’s School college in Wimbledon, Tony discovered his approach into promoting, his graphic design abilities taking him from company to company. In 1976 he shaped his personal firm, Advert-Enterprise, with the copywriter Ian Waters, and dashed round London in a yellow open-topped Morgan sports activities automotive, accumulating sheaves of parking tickets whereas pushing merchandise corresponding to Martell cognac, Nintendo and Price perfumes.
Tony was drawn into politics after the Gang of 4 broke away from the Labour social gathering in 1981 to kind the SDP, turning into a member and serving to with the social gathering’s marketing campaign literature. His companion Maria Adderley labored at SDP headquarters and later grew to become a Liberal Democrat councillor, however Tony caught with David Owen, the one unique member to withstand the merger with the Liberal social gathering. The Owen-led SDP was dissolved in 1988.
Advert-Enterprise continued till 2001, and Tony and Maria had been married the next yr. He grew to become a director of her occasions enterprise and different joint enterprises, together with an artwork gallery and a wine-tasting enterprise. A consummate photographer, he had panoramic portraits of Gallipoli battle websites exhibited on the Imperial Conflict Museum North, Manchester, in 2005. He remained engaged with public affairs, working with Southwark Defend Council Housing, a strain group, and Su Mano Amiga, a charity Maria set as much as sort out home violence within the Latin American neighborhood.
Tony is survived by Maria, and by Eliot, his son from his first marriage, to Diana Linforth, which resulted in divorce in 1976, and two granddaughters. His daughter, Harriet, died in a automotive accident in 1989.
